Swatch .beat clock

Are you tired of the boring old 24-hour format? Could you use some change in your life?

Let me introduce you to the Swatch Internet Time format!

Instead of dividing the day into 24 hours, it divides it into 1000 .beat's. 6:00 AM becomes "@250", 11:27 PM becomes "@977" and so on! In addition to that, there are no timezones in Internet Time. It's the same all over the world. It's based on Biel Mean Time (BMT), similar to Central European Time (CET).

Of course, getting used to this new format might not be easy, and even when you learn it, you will still need a .beat clock.

That's where the Swatch .beat clock app comes into place. With a handy converter and a fully functional digital clock, it will help you through your journey.

Read more about Internet Time on Wikipedia .